Nat Decadents

The power of social media has lead me to another great wine site called Nat Decadents http://www.nataliemaclean.com/. It has thousands of pairings and more than 50,000 reviews of wines at the LCBO searchable by price, region, score, food match and complementary recipes.

The branding of this site is very clean, classy and inviting. Every page has a consistent feel which makes the site easy to follow and find information. Nat has executed a very successful social media campaign as you can see from her various social media widgets, podcasts, blog and e-newsletter. This shows she is open to her audience and communicates an image for being current. Also - increasing increasing google ranking!

Great links! This site uses a VERY powerful SEO tip. There is a large directory of suggested wine sites that offer information that perhaps Nat Decadents does not. By including these links, Nat Decadents is creating a portal of "everything wine" which will bump up this site in the google ranking when people are searching wine.

A few possible suggestions that I see for this site is communicating clearly that this is an Ottawa-based company. Also, it would be a great promotion for herself to communicate which events she will attending (via a visual calendar). Most importanty - the wine widget for blogs is not easily found lia the main site. Other than that I give this site 10/10 for content, consistent branding, and reader involvement